Friday

Business Needs Beauty as an Every Day Thing


With Art Basel in town, there is a ton of beautiful, brilliant, interesting and rich people in Miami who are looking and buying tons of art. I've seen stuff from $150 to 2 million dollars. There are 10,000 artists from various programs and abilities who are here. It's INCREDIBLE.

What I love the most about it is the beauty aspect. Here are 50,000 people (including tons who come on private jets and stay at $1,200 a night rooms) who descend on Miami to look at art, network and buy things. Like a half a billion dollars worth of art is sold. That's not to mention hotel stays, food, coffee, clothing, car rentals, bike rentals and all the auxiliary events that take place in a time that would otherwise be dead-zo.

The unifying factor is that people WANT BEAUTY. They crave the non-utilitarian, the expressive, the incredible, the inspiring, the emotional side of life. So much so it brings Miami more business than the super bowl. Shouldn't we be listening? Shouldn't we be working on creating as much beauty as possible? What are the business benefits of that?

We have an opportunity to take Basel as a lesson. Beauty and Art CREATE commerce. They help the economy EXPLODE.

This is one of my favorite quotes of all time:
“There, with her eye on the ball, she would paint and paint and paint.  She would dedicate herself to…well, she’d have to call it “beauty”, for want of a better word.  She wouldn’t be sentimental about it, or self-righteous, or even spiritual and pure.  And she wouldn’t get defensive when ridiculed or misunderstood.  Beauty she would not carry like a banner, nor would she take refuge from the world in it like a hermit in a shack.  Beauty would be her everyday thing.     – Tom Robbins, Skinny Legs and All

Why other opportunities to apply beauty to business? Think about that.

Thursday

Prepping for 2013: Use the December Downtime to Kill it Next Year

I read an article about kicking everyone else's ass in January.  It got me motivated during this VERY SLEEPY time of year and made me realize what I needed to do, and that I was doing certain things VERY well.

The holiday season is a time to shake hands, eat lunch and kiss babies (and by babies, I mean your clients' asses). Small (often branded) gestures can make the difference between getting that project next year or not. Think quirky. Think the most delicious thing ever. Think things that are shaped like what you sell. (Construction shaped chocolates or branded pens if you are a copy writing company for example). Make your clients think you give a shit about what they do. At least they can drown their sorrows in 20 pounds of caramel corn as they try to wrap up 2012.  Cookie bomb them. Blow up their world, and take away from the monotony of this time.  Fuel the end of year crash course with cake. Branded cake. Note: Do NOT buy the cheapest stuff you can find. Buy something that is truly delicious. The payback is ENORMOUS.

Take your clients out to lunch. If they can't go (as many large corporations or government agencies don't allow it), still invite them.  The gesture is important. Send Christmas cards. Brand, brand, brand. Ad nauseum. 

Use the downtime to do other marketing initiatives. Organize that annoying spreadsheet that you don't usually have time to tackle. Update your website, brochures, LinkedIn profile, and twitter feed. Think about a strategic plan, goals, and what you need to get those accomplished. This is delicious downtime for some of us that can be used wisely.

Start making your appointments for January. I already have 2. The new year is exactly 26 days away. Make sure that after you come back from that food coma, sleep dense (hopefully), family time ready to hit the ground running.

To 2013 Being the Best YEAR YET.



Tuesday

It's Hard Until It's Easy- What I learned from Multi-Level Marketing

Many of you don't know that my first business venture after college was a Mary Kay Business. This horrified my mother, after spending hundreds of thousands of dollars on a private university education, I decided to sell makeup. (In her words)

I learned a lot in my Mary Kay business about what to do and what not to do in business in general.

Lesson #1: They spent a lot of time teaching you about "warm chatter" which is essentially talking to random people about anything, and stalking them until they come to a Mary Kay meeting. They specialize in networking and persistent follow up skills.   I would go up to women in the bookstore, and see if they wanted to start a Mary Kay business. I was determined for 2 whole weeks to make this happen. I warm chattered old, young, beautiful, and busy women all over Chicago. In the COLD. I met prostitutes (I didn't understand how anyone could walk around in a short skirt in 17 degree weather). I tried to get them to get on the Mary Kay train. I wanted to make money, get a pink caddy, and build a business where I could live in the lap of luxury while my consultants plugged away at hawking eye shadow and skin care products.

This is the MOST valuable thing you can learn. It's not always the moment that you meet someone that something happens. It can be months. Years. But staying in touch and in front of people long enough, eventually they will help you. There is a lot of slogging before you make it happen. It's not effortless, but what's hard eventually becomes easy.

Lesson #2: The problem was that fundamentally, I was embarrassed that I was selling Mary Kay. You have to like what you are selling. If you don't like what you are selling, you better like the company you are selling for.  The only time I have been successful selling is if one of those two principals, and it's better if both are the case.

Lesson #3: Practice makes perfect. I started by unabashedly sucking at warm chatter. Eventually I got some people to join my team. Learn from your mistakes. Also, don't try to recruit prostitutes. Trust me. It's a time saving tip here. 

Lesson #4: Make sure the carrot is big enough for you.  This is the part I think is the most crucial. Make sure the goals of the organization align with your goals and that you will make enough money to make the business make sense for you.  Mary Kay says that God, Family, and then business are the priorities in that order. My priorities were money to buy shoes/cocktails, boys, and then maybe a pedicure or yoga to get the God time in. I wasn't on board with the mission, it didn't fit what my goals were at that time. I thought the pink caddy was silly. I didn't own a Chanel suit like the sales directors, and I didn't want to. The carrot was too small for me. I realized it was more important for me to find something that I was actually passionate about (in this case business development and creative marketing for job creation).

There was a lot of hard before it got easy in my later business life. There was a lot of networking and marketing fails. There will be more. How I approach the problems has changed. I still stay away from prostitutes, pink caddys, but I have my local Mary Kay lady on call in case I run out of eye shadow. You never know when you need a touch up.

Wednesday

Decisions, Decisions

Last night our country made a decision to re-elect President Obama. Whether you think he is good or bad, at least a decision was made.

I am hoping it spurs more decisions: specifically Business Decisions. 

There has been a lot of "follow up in 2 weeks" or "follow up in a month" over the last few months in anticipation for the election. I've even heard "Follow up after the Election". Today, I have a lot of follow up to do.

I've heard it said: "You can live with a yes, you can live with a no, but the maybe will kill you."

In times of major change, especially in an election year, we can get distracted by decisions, media, spin, even political conversations (a major networking NO-NO), and other things that are irrelevant to our business lives. We can even get distracted by the noise that "there's no business out there" or "whoever the President is will make a difference in our day-to-day business". I can tell you as a business development professional, that even though those macro economic factors have an impact, it is the day-to-day actions, the pivots, the new website, the new hire to your team, the new website or brochure, the new markets you open that will make all the difference in your long term success. I had friends who made 3x more money in the recession than they ever did before because of those decisions they made to take on the new market trends.


It is the decision that you make on a day-to-day basis that will determine your success. I'm sure there were times that our President made a decision to not show up, not prepare, or not be engaged and excited about what he was doing (we all watched the first debate after all), but ultimately, when he made those decisions to do so, he was able to convince a nation to re-elect him. We have the choice to take the President's example, make choices in our business that will propel us forward every day.

This is not a hard decision to make- it's go time.


Monday

Looking beyond the edge of the board

Sunday I went paddleboarding through the serene Venetian Causeway. My instructor was an electrical engineer who now paddleboards and kiteboards for a living. He's really zen. He's grateful. He's a joy to be around. He tells us if we stare at the tip of the board, we will fall off, but if we look where we want to go we will figure out a way to get there. The immediacy of trying to balance with varying currents and wind becomes less important if you focus ahead, not down. 

Yesterday I stood up and a wave hit me from behind, and I fell off. The biggest issue was that I was focused on the tip of my board and the unexpected wave, not on the houses, the incredible scenery, enjoying my friends, or the abundance around me. I was worried about the tip of my board heading under water. So I fell in. And believe it or not, the cool water was refreshing, not scary. I climbed back up on my board (ungracefully at that). I stopped looking at the tip. If it went underwater or there were some crazy currents, I kept staring at the lavish boats and gardens ahead and around me. I didn't worry about change in water or wind, I focused on getting to the next yacht, past the next bridge or closer to the next building. I waved at the boaters. At the end of the paddle, I sat crosslegged on the board and got back to shore when the waves were rough. I didn't fall off again. I just looked ahead to the shore and paddled my way in.

My sweet instructor almost fell off too. He has many years of experience and rockstar balance. He shrugged it off. "It's the best when I fall off, students get a real kick out of it," he said.  Here is someone reveling in his imperfection and the lack of seriousness of the situation. Talk about being present and enjoying life, whatever it brings.

I realized that if I just kept my eye on where I wanted to go it would be ok. It didn't matter if my paddle was perfect or if I was standing or kneeling or sitting. If I fell in again, I would get up again. That's just what we have to do. I'm not drowning, I'm just going through the process of getting where I want to go. I just have to look past the end of the board and not wallow in the current situation, but rather think about what wonders, abundance, and currents life brings.

It's wonderful. I've seen it by looking ahead.

Progress and Balance

This weekend I went to a seminar about Ayurvedic Living. What is Arurveda? Basically it's an ancient Indian way of living in accordance with nature. This ancient knowledge shows you how to stay in balance to live the most healthful way possible. Factors like routine, diet, environment, time of day, and seasons can impact how in or out of balance we may be. Certain imbalances make us angry, anxious, irritable, fat, or lethargic. Some can lead to depression. Some can lead to light headedness and the inability to focus. Imbalances affect our mood, our spirit, our body, our job performance, and our relationships.

They practice a healthy lifestyle through following a relatively strict routine and diet. Boring you say? Once you start actually living that way, it's amazing how much better, and balanced you feel.  

Still, sometimes I feel like self care is just another f-ing job I have to do. Really, you want me to work full time, give myself sesame oil massages and leave the oil on for 20 minutes (do you know how that stuff smells?), scrape my tongue in the morning, only drink room temperature water, and prepare 3 home cooked meals full of unprocessed ingredients? Left overs are a no-no? You say no naps? Are you crazy?? Seriously that sounds impossible, even for the most determined being who is living in America in the 21st century.

The one thing that I took away from that is the importance of still checking in with my lifestyle and making some small changes that I can slowly incorporate into the routine which I so strictly adhere to. I literally put my make up on while I'm asleep, I'm that good. I have to be at work extraordinarily early, but I am adhering to some new routines that make my day better. I am going to see what works for me. What order I do things, what route I take to work, what priorities I take on while I am there.

Deepak Choprah recently wrote:
Look right now at your daily routine. The input that fits a conscious lifestyle will have the following characteristics: fresh, unexpected, surprising, delightful, challenging, inspiring, heartfelt, spontaneous, curious, creative, vital, selfless, and expansive.

If you daily routine leads in the opposite direction, towards unconsciousness, the following words apply instead: repetitive, predictable, conformist, unadventurous, automatic, reactive, dull, boring, exhausting, unchallenging, numb, uninspired, selfish, and mechanical.

I know I feel energized when I see progress in my deals. So taking from Deepak, I will make 10 extra calls to active prospects or people I have been meaning to reach out to. I will be aware of how the food I eat makes me feel. I will schedule something fun for this weekend. I will finish that damn "to do" list that has been plaguing me. What are you going to do to create balance and progress in your working life?





Wednesday

Being Human

Being human is accepting that you are, in fact, human.

You will be tired. Your ego may push you through, but at some point you will sleep, crash and burn, or better, give yourself some sort of heart attack. (I know people this has happened to)

You will be hungry. 

You will be thirsty. 

You will make mistakes. 

You will try something and fail. (YAY! Learning opportunity! )

You will try something and win. (YAY! Money! Time! An article in the WSJ!)

You will get in car accidents, fall in love, live in a house or an apartment or under a bridge.  (No judgement if you choose the later)

You will do work. If you are reading this blog, you are probably doing some "self work" as well.  It's almost inevitable. 

As a person on an evolutionary path, it's easy to get an ego about things. To think you are better, superior, or "HAVE THE MAGIC BULLET for ENLIGHTENMENT". The reality is that we are all still human, living on this earth, making mistakes. Do you have a cookie?

Tuesday

Level It Out: Managing Energy Levels to Do Impossible Things!

(Thank you Huffington Post!)

I have to remind myself about the abundant nature of the world. Especially when I am not functioning at optimum energy levels. When I am tired, dehydrated, hungry, or uninspired, give me a couch and throw me a cookie (Oreos are preferable) and run. I will be back to normal in 15-20 minutes after a quick nap and sugar break.


There are always opportunities if you know where to look. If you can see them, then you can make the choice to grab them.  If you can’t see opportunities, there’s a reason. You are tired. You are uninspired. You are stressed. You are hyperconnected to the computer, social media, your email, your smart phone, yet disconnected from the results. (You can read this blog and then disconnect.) You don’t allow people to help you. Does this sound familiar? You actually create a barrier to the success, happiness, or tranquility that will give you the desired outcome you seek when you don't level out your feelings and energy levels.

If you battle through your body’s natural energetic requirement, it’s actually a detriment to your progress. You won’t be able to power through the next round of cold calls or important client interactions. No one likes a nervous nelly or a low energy loser. It is up to you to put yourself in the energetic position to get what you want. 

This is where I get into the lecture on SELF CARE. If you are tired, don't go to a networking event. Don't be negative (I have definitely been negative at events and it doesn't leave me happy or other people inspired to work with me).  Ladies, if you get crazy around your "lady time" stay home and catch up on "The Voice" or Real Housewives (I love NY, Beverly Hills and Miami!) If you are hungry, stop and eat something. Carry Kind Bars in your car. I don't care what you do, but make sure to be your own mother and TAKE CARE OF YOURSELF. Prepare for the times when you don't have the energy, willpower, or stamina to make good choices. Take the time when you have tons of energy, inspiration, and desire to prepare for the times when you don't. It's leveling out the ups and downs of your physical body that will get you the long term results you are looking for. Becoming aware of when you feel good, and when you don't is the difference between making that new contact, great impression or converting that new prospect into a client.

Picasso had a giant energy for life (he kept marrying women and dating women younger and younger) and probably had a great routine. He did things "he couldn't do" because he brought a great desire and fervor to them. What people don't talk about what the healthy nature of the food he was eating, his routine, and schedule that allowed him to achieve his great works.

Over the next couple of days I want you to start paying attention to your body, your rhythms, your routine. What feels good? When do you need chips ahoy and an hour of reality TV? What drains you? What excites you? What stops you? What starts you? I encourage you to do the things we never thought possible by managing our bodies and ourselves.

Thursday

We only have time and money... but what about energy?

Yesterday I read a fantastic article in the Wall Street Journal called:The Peak Time for Everything.

It made me think about what are the resources we have, and we control. Everyone says time and money, but I would like to add a third element, Energy.

I can give you my time, but if I don't have energy then you aren't going to get the benefits in the same way as if I am rested and feeling good.

You are sure as hell not going to give me money if I don't do my job because I don't have the energy to deliver results, come up with innovative approaches, or power through the deal.

I am extremely sensitive to managing and monitoring my energy level. Tony Robbins (who I LOVE whether you like him or not) talks about importance of changing your physiology to change your life. That could not be truer.  I practice 40 minutes of transcendental meditation a day (20 min AM, 20 min PM for 10 years), I do yoga at least twice a week, I try to eat a gluten free, vegetarian diet. I hydrate a lot, and drink little alcohol. I do massages, weekend yoga and meditation retreats, take beach walks, and immerse myself in nature whenever possible. I gain energy from inspiring, silly, and inspirational conversations with friends and coworkers, and I search out other people who have the energy and success level I desire to achieve.  I try to go to bed before 10.  I keep a tight routine for a professional business development person, because all I have to give you is my time and my energy, in exchange for your money.

So with that thought, what are you doing to keep your energy up, listen to your body, and find a routine that generates and regenerates energy (and therefore time and money) for you?

I'd love your comments.

 

Tuesday

One Milimeter at a Time & The Reasons to Work

Make a change in your attitude,your body, your mindset- and change your life. Often times you are just millimeters away from making all the difference in your business. 

Often we make it up in our mind that we need to make MAJOR changes, and therefore we shut down. It's often a small change in trajectory, marketing imitative, or strategy that makes that next deal come together or opportunity to arise.



I had a discussion with my uncle yesterday. He said,

"Lindsay, there are two reasons to work:
1) Because you would do it for free 
2) Because you are making a lot of money"

If you are not making a lot of Money or you don't love what you do. Find something else to do. They don't have to be mutually exclusive, but don't think 1) not making a lot of money 2) not doing what you love is going to get you what you want. You will be unhappy. And you won't be able to sustain it.

So make that change. Head in that trajectory, your are not far off course.








The Purpose of the This Blog

My Name is Lindsay.

I want to help. I do business development and marketing for a living, and I have helped small and medium sized businesses grow significantly and quickly. I have had my own businesses. I have had businesses that have failed. I will give you the ideas, tricks, and tips I have learned for what works... and what doesn't. I'm going to talk about positive thinking. Sleeping. Meditating. Dreaming. and then Dreaming Bigger.

This blog is a dream that I have created. For you. For America. For the American Dream. It's time to wake up. To take a look around and to figure out how the hell to get ourselves out of the mess we are in. More importantly though, I want to write about how to think in a way to get us out of the mess.

The business we have today is based off the actions we took yesterday. Last year. 10 years ago. How we execute the business and where we see our industry going is the difference between succeeding or not in the future. Growing. Hiring other people. Taking the daily steps for a brighter future.

Saving the world. One deal at a time.